Toqa x GAD Issue 02: A Rose in Tokyo


A behind-the-scenes look at the editorial for GAD Magazine Issue 02, out this September 2018. The editorial was shot in Tokyo's Hamamatsucho and Shimbashi by Dubai-based photographer Ali Al Shehabi. We are highlighting Toqa, an emerging brand from the Philippines. All outfits are courtesy of their debut collection they premiered at the Manila Biennale this year. As Toqa founders, Aiala Rickard and Isabel Sicat describe it, the brand is "a project that locates sustainable high fashion in the tropics". We wanted to highlight Toqa's tropical identity by relocating it to Tokyo's business districts. From Dubai to Manila to Tokyo, we created a moment of creative collaboration away from the established centers of the fashion world, and for that we are most proud.

Video director/editor: Sophie Arni Photographer: Ali Al Shehabi Model: Karen Shibuya, Efini Kan Fashion: Toqa Production: Global Art Daily

Full editiorial inside GAD Magazine Issue 02.

#asia #japan

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